Jesse Johnson writes over at Pulpit Magazine:

And I want to make a clear statement at the beginning of this post: not all Christians are called to do this kind of evangelism. Don’t misunderstand that. I am in favor of evangelism, and I know that some people get saved from cold evangelism. But I also note that while this form of evangelism may be seen in the New Testament, it is by no means normative. After all, not everyone is specially gifted as an evangelist (cf. Eph. 4:11), nor is every Christian equally passionate about (or effective at) going door-to-door, randomly stopping people in markets and plazas, or winning strangers on the subway.

For many if not all Christians the most effective form of evangelism is with people you already know and with whom you have established relationships. These are the people whom you love, and with whom you will be able to spend time carefully explaining the gospel. Think of your co-workers, your neighbors, your friends, and your family. These are your immediate mission field. Are you being faithful in proclaiming the gospel to them?”

Read the entire post.